 ## Dathan Guiley Founder. Three-time CTO. About Wilde Agency # Thirty years of building software. Now for you. I started in defense, writing weather-forecasting software for Navy meteorologists. Since then I've built ad platforms at Amazon, Netflix and Yahoo, run engineering teams at Overstock and Taulia, and been CTO three times, twice at companies I helped start. Wilde is what I do with all of it: a custom software shop for startups and small and mid-sized businesses. I'm the one you talk to, from the first call to the day something needs to change. [Talk about your current challenges](/start?source=about) ## What we do We build custom software: a complete product for a startup, or a platform for a business that has outgrown its off-the-shelf tools. We build it around how you actually work, instead of asking you to bend around someone else's product. We don't take orders. If you come in asking for a feature, we'll ask what problem it's meant to solve, and sometimes the answer is a different feature, or none. You're hiring experience, so we use it. And we stay. We build it, launch it, and support it, because we've scaled enough systems to know that launch day is the start. Modern tooling lets us move fast enough that custom software now fits budgets where it used to be out of reach. ## Where the patterns come from Each of these taught us something we now apply to your project before it can go wrong. CS, UC Santa Cruz '95 · Mentor at the Connect/Springboard accelerator Amazon · Netflix · Yahoo Ad platforms serving millions and targeting systems processing billions of events. For you: we know what breaks when traffic grows, and we design for it early, when it's cheap. Northrop Grumman Mission-critical software for the Navy, on supercomputer clusters, under security clearance. For you: reliability is a default, not an upsell. Overstock · Taulia Engineering teams across order processing, marketplaces, and the monolith-to-services migration every growing company faces. For you: we can tell when a system is about to need that, and what to do first. AdGlue · The Last Gameboard Two CTO roles: co-founding an ad targeting company, then leading hardware, Android, cloud, mobile and games from scratch. For you: we know the problems a non-technical founder runs into, because we've been on the other side of them. ## Tell me what you're dealing with. No sales team and no pitch deck. A direct conversation about the real problem, and an honest answer about whether we're the right people to help. [Talk about your current challenges](/start?source=about) Got a question?